Industry Insider: Survey finds some drugmaker ads present a lasting image for TV viewers
It’s well known the big drugmakers spend a lot on television ads, but is anybody really watching?
Well, yes. Some ads are actually making a strong impression.
A new survey found television spots for Sepracor’s Lunesta insomnia pill was widely recognized by viewers. In fact, the ad’s iconic “luna moth” that flutters across the screen […]